Sunday, February 15, 2009

this is where the redfern grew/is growing

Our client project is to promote a healthy campus initiative for Clemson by restructuring Redfern's communication to students in some way, shape, or form. Our client, Jennifer Goree, has left the nature of our project wide open, which is somewhat trying on our group's ability to think. I think that because we do not know exactly what is expected of this project, we are having a tough time getting started. However, our group has come up with some preliminary ideas to help expand the healthy campus initiative. One idea is to formally structurize all of Clemson's "healthy" resources into one central location on a Facebook group page. This way, students and others interested in how to improve their general health and well-being will be able to visit this site and gain useful information to better themselves. There are concerns for this project. One of my concerns is how to attract students to this site or group. Simply inviting every Clemson student to another Facebook group will not gain many retainees. Also, there are people that are potentially interested in a healthy campus initiative that are not "on" Facebook.
Another idea that our group has come up with is to create a Clemson reality show. Our goal would be to hold auditions for people that are really interested in leading a healthy lifestyle and create a buzz around campus. The people on the reality show would get excited and tell all their friends about it and a chain reaction would take place. The reality show would consist of elements from all of our favorite "non-dating" shows such as the amazing race, top chef, the biggest loser, trading spouses (roommates), MXC, so you think you can dance/american idol, etc. Contestants would learn healthy ways in all 6 categories of health.
Our group is getting along and there is generally good information exchange. However, it seems that a line has been drawn between the two ideas and thus people are picking sides. Although I have somewhat sided on the video series, I do not see why we could not incorporate both ideas to have the videos posted on the facebook site OR to have one of the challenges to go a week without Facebook!
This should be a very fun project and I am looking forward to working with my group :)

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